There are many factors to consider when choosing between two products. Which is more expensive? Which will last longer? Which will be more beneficial for the environment? And while we may do our best to support local business, there are some products that may not be readily available at the local level, such a plane tickets or electronics. Climate Counts may help you decide what big business deserves your business.
Climate Counts is a non-profit that uses 22 criteria to measure if companies are “stuck, starting, or striding” towards actions combating climate change. They’ve evaluated over 150 companies over 16 sectors, making sure you can choose to support a business who believes in the same things you do. The company has even developed an iPhone app to make sure you can make the most informed decision, even if you’ve already left the house.
Climate Counts is also using social media as a vital tool in informing consumers, as well as making business sit up and take notice. Climate Counts encourages Twitter users to support companies who are seeking to minimize their environmental impact or to call attention to those who are not. Their Facebook page allows you to score your own shopping cart. You may already be supporting companies who are making a difference!
While many companies are concerned with the bottom line, others are starting to look towards the triple bottom line: people, profit, and the planet. Purchasing an item may seem like a simple transaction. However, the items we buy endorse the actions of the companies who create these products. Many big businesses use fancy ad copy and appealing packaging to attract shoppers. Climate Counts holds these companies to higher standards, so you can too.